Japan confuses me again.

First it was tentacle sex. Then it was Hello Kitty. Then it was Pokemon. Then it was more tentacle sex. Then it was that video of the girls with meat strapped to their heads being attacked by lizards.

Now it's a bizarre brown fuzzy rectangle monster that apparently originated as the "mascot" of a Japanese television station.

Why is this creature in my Target store?

I just...don't...get it!


Why??