Tuesday, August 9, 2011

EUTAM: "In Terms Of"

There's an increasing tendency that annoys me in terms of using the phrase "in terms of" as a way of adding words to the end of a sentence that should have been in the body of the sentence itself.

Example:

1) "We had an excellent year in terms of profit and pie."

No.

"Our profits and pie this year were excellent."


2) "We need to look forward in terms of seeking new revenue and more pie."

No.

"We need to seek new revenue and more pie."

Everyone is over-using this phrase. Everyone. And I really don't get it, in terms of why everyone insists on using it.

See how annoying it is?

It's like a little peg added to the end of a sentence that really doesn't mean anything at all.

We really need to stop doing things in terms of using the phrase "in terms of" too often.

Here endeth the lesson.